Posted by admin on February 3, 2010 ·
The new year is a great time to get your marketing back on track.
Cloud Marketing Labs, an outsourced marketing department for small technology businesses, has released a new book “6 Marketing Mistakes That Are Killing Your Technology Business — And What You Can Do About It.” Below are six tips, from the book, that will help jump start small business marketing efforts in 2010.
Measure everything.
Wasteful [...]
Posted by admin on January 2, 2010 ·
Issue
Whether productivity drives new business.
Rule
Clients use and refer professionals they know will be the most responsive, effective, and efficient – all components of productivity. This is especially true during business slow downs.
Application
Productivity drives new business because it increases your responsiveness, effectiveness, and efficiency in the following ways.
Responsiveness
Clients [...]