Twitter For a Local Business: 3 Tips For Social Media Success

If you have been online for any length of time, then you have probably heard about how Dell Computers managed to generate $1 million dollars in revenue using Twitter.

In fact, the internet is littered with stories about big brands increasing their market share simply by incorporating the social networking website into their web marketing strategy. However, you would be wrong in thinking that only mega corporations can benefit from the power of Twitter. Twitter is perfect for local businesses too.

Twitter is a great way to network with potential customers as well as generate buzz about your local business. More and more people are turning to social media outlets to share information about products and services, so having a presence on the hottest social network online can enhance your brand and get people walking through your doors. Here are 3 tips to help you successfully use Twitter for your local business.

Network with Local People
As a local business, you want the majority of your marketing and networking efforts to go towards attracting people in your immediate area. After all, no one is going to fly 3000 miles to get a triple shot, mocha latte from your coffee stand, no matter how good it is. Luckily, there are tools that can help you sift through Twitter for local businesses and individuals near you who would be interested in your products and services.

One helpful tool is the Twitter directory, Twello. You can search this database to find all of the people in your city who are using Twitter. For a local business, this is a great way to interact with the neighbors to let them know that you are in the area. Make sure you take the time and vet your results so that you only have the people who would use your service. There is no use in trying to market a steak restaurant to a vegetarian.

Balance Marketing and Networking Tweets
Using Twitter to promote your business is like walking a tightrope. You have to have a good balance. People don’t mind when you advertise your business. However, if you post too many sales messages people will think you are a spammer and ignore you. You want to make sure you have a lot of quality content mixed in with your self-promotional tweets.

But what is quality content? To answer that, you have to understand what kind of content people come to Twitter for. Local business news, interesting stories, informational articles that teaches them how to do something better. This kind of content always gets noticed.

Be Active
To be effective, you must participate on Twitter on a regular basis. There are tools that will help you manage your activities so that they don’t consume your life but there is no substitute for good old fashioned conversation with your customers. Pick a schedule you can work with and stick with it. As long as you are on there regularly then you will be able to make the connections you want. Since most people work, mornings, lunchtime and evenings are a good time to be on the site.

Using Twitter for your local business is a great way to build recognition of your brand and to rope in local people to using your services.

For more great tips on how to build a profitable business and to learn about an easy work at home opportunity that will make you money, visit http://EasyAnswersForYou.com. Rachel uses Twitter to network and promote her Internet Ecommerce Business. Follow Rachel on Twitter: http://www.Twitter.com/RachelWeekley.

Category: Business Tips & Resources