Desperado, Get Off the Fence and Get on the Net

From bubble-gum popping tweens to silver-haired grannies, a huge majority of households in the United States own at least one computer with Internet access.

The Internet has become an integral part of our daily lives – consumers use it for everything from looking up words on Merriam Webster, to checking email and stock quotes. Plugging in and logging on has become second nature.

As a business owner, perhaps you convinced yourself that you don’t need to have a web presence. Nothing could be further from the truth. So, if you are one of those folks who are still riding the fence, let me be perfectly clear:

If you aren’t utilizing the tools that the Internet can provide to your business, you are leaving money on the table. Can you really afford to do that?

I didn’t think so.

So, c’mon, Desperado – hop off that fence and get on the program. There’s plenty of good reasons why your business should be on the web – and every day you delay is costing you money.

You Simply Can’t Beat the Exposure
Whether you are selling products you make yourself, reselling other people’s products, or providing a service, you do not have to limit your sales to customers in your area and neighboring towns. With a website, you can start selling your products to customers from out of state or even in other countries. If you offer your writing and editing services, you can expand your client base and reach more customers with a website.

You’re Always Open for Business
Your home business website isn’t only good for posting photos or information about your products or services. It can also include information about you and your home business. A website can be a place where prospective customers can go to learn more about what you do. You can also post the latest news about your business, as well as new product or service offerings and even special offers.

Best of all, your website is available 24 hours a day, 7 days a week. Your website can be generating business for you even while you sleep. This is particularly true if you decide to create an online store and make your products available to online shoppers, no matter where they are located in the world.

Overhead Costs are Low
Advertising and marketing your products or services via traditional methods can be quite expensive. The costs of printing banners, paying for magazine ads, and putting up billboards can quickly rack up and drain your funds. On the other hand, you do not need to spend as much when you put your business online. You will only have pay for a domain name and a website hosting fee that rarely exceeds $75 a year, which is even less than what you have to pay for a month’s worth of running your ad in newspaper. Blogging platforms have made website design and maintenance much more manageable, with many service providers offering startup packages that are well within reach of startup business owners.

Fast & Efficient Communication with Customers
When customers have questions or want to place an order, all they have to do is fill out an online form or leave you a message on your website. You will not have to worry about missing out on customers when your phone line is tied up or you do not have people to entertain their queries. You can even create a Frequently Answered Questions page on your website where customers can go to if they have a question about your business.

Levels the Playing Field
Practically everything these days is on the Internet and there is a huge chance that your competitors will also have a website of their own. If you are not convinced by the other advantages of creating a website for your home business, this one should. Without a website, you will find yourself lagging way behind your competitors. If you want to achieve success in your home business, there is no better time than now to get online and get your home business noticed by more customers.

About the Author:
Traci Hayner Vanover, aka The Promo Diva®, is a freelance writer, coach and consultant that specializes in the marketing and promotional needs of small businesses and startups. Drawing on over twenty years experience in the fields of marketing and promotion, Traci’s blog, located at http://www.PromoDiva.com, blends helpful tips and resources with a healthy dose of humor. Traci is the founder and publisher of Entrepreneur & Self-Employed Business Journal – http://esbjournal.com.

Tags: internet marketing, using the net for business, web presence

Category: Business Tips & Resources