Matching Boomers & Retirees with Startups

As 50-plus job seekers struggle to find employment and their need for income continues, many are interested in starting their own business.

Their challenge is where to look for information to help them determine the right business for their interests, needs and investment capital. Starting your own business can be a challenging but rewarding endeavor. Planning for success is one of the best ways to ensure your efforts will be profitable. Make sure you do the research at the beginning.

Boomers, seniors and retirees struggling to find employment are fast considering entrepreneurship as a way to develop a critical and satisfying income source. But they’re also struggling with something else – how to determine the right business for their interests, needs and the capital they have to invest.

“There are all kinds of ways to start a business, but some are more appropriate than others, especially if you are 50-plus,” said Art Koff, founder of www.RetiredBrains.com. “Whether you choose to buy an existing business, start one from scratch, freelance or do direct selling with a company like Avon, Mary Kay, Silpada or The Papered Chef, all require a different approach and should be researched carefully. Success tomorrow means starting right today.”

“Starting your own business can be a challenging but rewarding endeavor. Planning for success is one of the best ways to ensure your efforts will be profitable. Make sure you do the research at the beginning,” he continued.

That’s why resources like Koff’s web site – a job and information source for boomers, retirees and people planning their retirement – can be invaluable.

“We have researched a great deal of information devoted to making the selection process easier, while at the same time including a list of do’s and don’ts to help people avoid the pitfalls and scams often associated with investing in a new business,” Koff said. “This is particularly important for those who have never worked in their own business.”

With their inherent guidance and support, franchise opportunities are often a popular option for many seniors, retirees and boomers looking to start their own business. But not all franchises are a good fit for retired seniors and boomers, Koff said.
RetiredBrains.com offers a “Start Your Own Business” section that lists franchises appropriate for retirees, boomers and seniors, along with important advice, like the reminder that while it’s great to be your own boss, it’s a risky endeavor that often requires long hours.

According to Tom Sagehorn, president of a franchise brokerage and consulting service, “it is necessary that people interested in franchises find the right match for their talents, abilities, interests and resources.”

Enter the phrase “franchise opportunity” into Google, and you’ll get more than a million results, making it extremely difficult for anyone to find the “right” franchise without help from experts like Sagehorn. And, there is no charge for their services because they’re paid by the franchisors, consultants can prove to be an effective and affordable resource for seniors, boomers and retirees trying to decide which franchises is best for them.

RetiredBrains.com is a valuable source of information and help for older Americans looking to start their own business as it addresses topics as diverse as:

• Research guidance
• Direct sales information
• Advice about opening an office in your home, condo or apartment
• Choosing the “right” franchise

For more information, visit http://www.retiredbrains.com.

Tags: aging workforce, boomers, retired workers

Category: Business Tips & Resources