Minneapolis Firm Responds to Search Personalization With “Google Camo” Firefox Add-On
Since Google rolled out its personalized search feature for all users, SEOs have raised concerns about its affect on tracking rankings for their companies and clients.
Minneapolis-based web design agency Internet Exposure has developed and launched Google Camo, a Firefox add-on that allows SEOs to easily and automatically opt out of Google’s personalized search when signed out of their Google account.
“Anyone who chooses to opt out of personalized search for SEO research purposes will benefit from this add-on, especially those who regularly delete their cookies” says Internet Exposure.
Since Google rolled out its personalized search feature for all of its users last month, SEOs have raised concerns about its affect on tracking rankings for their companies and clients. Extensive competitive research or even personal browsing can trigger search personalization and push frequently visited sites to the top of a results page. This is problematic for SEOs who are evaluating a new market or trying to track their progress.
Although users are able to opt out of the feature, deleting cookies automatically returns users to Google’s default setting, which optimizes search results according to the user’s web history. Google Camo solves this predicament by allowing users to automatically opt-out of personalization every time they clear their cookies. Google Camo’s simple color-coded icon also lets users know when Google’s search personalization is enabled and altering search results.
Developing this Firefox add-on is just one of the many ways Internet Exposure is constantly evolving with trends in search engine optimization, which affect its existing and prospective clients. Internet Exposure is a full-service Internet marketing agency that designs, builds, markets and supports its clients across multiple web platforms.
For more information visit: http://www.iexposure.com/googlecamo.
Category: Business Tips & Resources
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