Snapixel Sees Growth in High Resolution Photography

Advances in digital SLR technology, driven by Canon and Nikon, have propelled the quality of high resolution photography to new levels on Snapixel.

San Francisco-based photo company Snapixel is finding out that photographers tend to be very loyal to their camera brand. When consumers want the latest and greatest equipment, they are more likely inclined to buy the newest model of their current camera, based wholly on brand loyalty. That said, most skilled photographers can be divided almost equally into two groups: Canon users and Nikon users.

The fierce competitors these groups represent have been one-upping each other for years and have established very loyal customer bases along the way. However, with the recent release of their newest high-end models, Canon’s 7D and Nikon’s D3s, it seems that certain special features may be enough to cause some to convert.

Canon’s 7D, released in late September 2009, produces beautiful still shots and is equipped with a durable, dust-resistant body. Its biggest selling point, though, is its video feature. The 7D shoots full HD video in 24, 25 and 30p and is equipped with several manual controls to allow for further customization. Currently offering what some may consider to be the best in video technology on a DSLR, Canon is generating huge sales, even luring in former Nikon users looking to expand into and experiment with video.

But that isn’t to say that Nikon is not enjoying enormous success itself. While its biggest competitor has joined other camera companies in the race to increase megapixels, Nikon has opted to concentrate on making pixels larger, not just adding more of them. This, in turn, has given Nikon the leg up in ISO technology, making the most attractive feature of the D3s its ISO capabilities of up to 120,400. Nikon’s cameras consistently outperform others in low light situations and now, with the D3s released in November 2009, some could argue they’ve even outperformed themselves (the previous D3 model had a maximum 25,600 ISO setting).

Moving into 2010, these models are regarded as the top digital SLRs in features, performance and value. One can only imagine what these companies will come up with next. But for now, you can expect to see photos of the highest quality, shot by pros and amateurs alike, on everything from Facebook to Flickr to Snapixel.

“New SLR technology has significantly improved the quality of digital photographs” said Ivan Wong, Snapixel’s Chief Operations Officer, who subsequently is an active photographer. “However, while much can be said for post production technologies, great photography always starts with a great eye.”

Since the release of these cameras, Snapixel has seen a significant upward trend in high resolution images added to their site by photographers who share their photos and submit their work to the marketplace. Snapixel allows photographers to buy, sell and share photos online. Snapixel members are also encouraged to submit their photos to appear in the company’s monthly magazine, which offers a unique opportunity for exposure. It is on this platform, at least, that the work of Canon and Nikon rivals can exist peacefully, side by side.

For more information on Snapixel, visit http://www.snapixel.com.

Category: Business Tips & Resources